Email marketing is an excellent way to stay in touch with your customers. While most auto shops don’t take advantage of the power of email, it can increase repeat business and increase sales. Regardless of your industry, it’s important to be consistent in sending out emails and make sure your messages are customized for your target audience. Here are a few strategies to help your auto shop use email to its full potential. o Encourage existing customers to refer you to friends and family. Create loyalty programs that allow customers to receive discounts and free services.
o Target ideal prospects. Your prospects may not want to drive a long distance to visit an auto shop, so make sure your marketing efforts target the prospects who are most likely to be your customers. This will help you generate the highest quality leads. One auto repair shop in Ohio recently used DirectMail2.0 to mail automotive postcards, which generated 48 prospect phone calls and $14400 in revenue.
o Create a simple and easy to use website. Auto shop marketing services Having an easy-to-navigate website will increase sales, especially for customers who are referred to your auto shop. Your website should include a catchy logo and tagline, as well as links to social media accounts. o Use SEO techniques and pay attention to keywords.
o Promote yourself with coupons. Personalized coupons for new and repeat customers can lead to more sales for an auto repair shop. Since many consumers will be visiting a car repair shop often, offering incentives to customers who come back regularly will increase revenue for the business. A personalized tire gauge keychain, for example, shows a customer that they care about his car and that you are dedicated to his or her needs. This small gesture will remind them to return to your shop and encourage them to refer friends to you.
Social media is a vital part of any marketing strategy, and auto repair shops are no different. Oftentimes, a customer may leave a review after visiting your shop, which can help them choose the right mechanic for their needs. In addition, social media allows for a more personal connection with a business, and this personal touch helps to establish a positive impression.
Besides social media, auto shops should also claim their business page on customer review sites. Listing on review sites provides local customers with information about your shop, and can even help them make an appointment with you. Review sites also provide an opportunity for customers to contact you out of business hours. You can also host giveaways and encourage customer reviews to help boost business.
Creating a quality marketing strategy is a complex task. However, it’s not impossible, if you know what you’re doing. You can do it yourself or hire some additional staff. Fortunately, there are now companies that provide complete Shop Success Solutions for auto shops. These companies specialize in digital marketing for auto repair shops, and can even help you analyze and evaluate your competitors’ strategies.